Over fifteen years, Instagram evolved from an exciting new space to share photos to the cultural app for creators, communities, and businesses to express their creativity.
During that time, the way people create changed. The way people communicate changed. And Instagram changed to meet the expanding needs of its growing community. Yet one thing remained largely untouched: the wordmark. The challenge was complex, but clear: create a wordmark capable of expressing what Instagram is today and will be in the future, while preserving the familiarity and equity built over more than a decade of global recognition.
